I've decided to start a series of "around town" posts to highlight and share some of our favorite spots, things to do, places to eat and talents in and around Edmonton. I love to support local business' and I hope to spread the word about what our city has to offer to those planning a visit as well as to my fellow Edmontonians.
What better way to start the series off than to introduce you all to one of my favorite clothing lines- Cinder + Smoke. Janna, the woman behind the beautifully made vintage inspired line, is an Edmonton based designer who has gained a lot of recognition and well dressed loyal customers due to her creations. Take a look at a few of the pieces from her latest collection. The clothes fit like a dream and the fabrics are just so lovely. I own and love a number of her dresses and tops, including a couple from the photos below. Oh, how I would love to add that red dress and that jacket to my collection. Along with that pretty floral button up top. I guess you can probably figure out which ones I own now...
I asked Janna a few questions about starting up her business. She's an incredibly inspiring woman. She also sent me a few photos of her shiny new studio...
I must say, I'm kinda jealous. It looks pretty amazing.
Here's the Q & A:
•Who or what do you draw your inspiration from?
For me, it's all about fabrics. I love prints and when I find a really
lovely print the design just kind of happens. I always have an idea of
where I want to go with a season but it really comes down to the
fabrics.
I also follow a lot of fashion blogs (some favourites are
Leibremarlene, LuluLetty, TickTockVintage) and a few magazines
(favourite right now is Lula).
•How did you decide on the name of your business?
It took a long, long time. I think I drove my boyfriend crazy with new
ideas for names everyday! I finally settled on cinder+smoke mainly
because I just liked the sound it. It's also the name of an Iron and
Wine song and the names of father and son Chimpanzees at the St.Louis
Zoo, which I thought was cute.
•Whats your favorite thing you've ever made?
Usually, it's whatever is most recent. But, if I had to pick one that
then I think it would have to be the 'Linda' jacket. I've made them in
a bunch of different coloured wools and I am almost always happy with
the results. It seems to fit super well too.
•What challenges did you encounter in the start up of your business, if any?
Fabric has always been a challenge. Designing in Edmonton is not the
most convenient when it comes to textiles and supplies. But on the
bright side, I do get to go on shopping trips to other cities!
Other then that, I guess it would be time. When I first started
cinder+smoke, I worked a full time job and then came home to my tiny
apartment and made clothes. There was never enough time in the day to
do everything I wanted to do. And there still isn't, actually.
I really lucked out though, with the timing of cinder+smoke. It was
almost 5 years ago and that was when, at least in Edmonton, there was
a real interest in local, independent designers. I started selling
clothes at the Downtown Farmers' Market during the summer months and
then at Nokomis, a really great clothing store that carried only
Canadian designs. Sadly, Nokomis closed it's doors in January of 2011.
I really owe a lot to Jessica, the owner. She helped me out so much
when I was first starting out.
•Do you have any advice for those hoping to start up their own small business?
I guess my advice would be to love what you do. Having your own
business is more work then I ever thought it would be but I love it,
so I don't mind putting in the crazy hours.

I'm super excited to let you all know that Janna is offering up one of her buttery soft recycled leather bags to a lucky Sappy Apple reader! I've had my eye on these luscious bags of hers for quite some time now. I just love the pretty vintage floral lining and the fact that each bag is made from vintage recycled leather jackets! They are hand sewn and completely unique. Good luck! I hope you win:)
2. Leave a comment below letting us know how badly you want this amazing bag.
Earn extra entries by:
1. Blogging about this giveaway
2. Tweeting about this giveaway (If you are not on Twitter how about Facebook?)
3. Being a Sappy Apple blog follower:)
Leave a separate comment below letting me know in which ways you've entered. I will choose a winner on February 28th! Good Luck!